Due to COVID-19 KubeCon and CloudNativeCon got cancelled. The event was supposed to be the platform for the client's big product launch, with face to face press briefings at the event being a pillar of the launch campaign.
We changed the product briefing format to virtual press briefings and secured 4 top tier press briefings for the German-speaking region at a time when journalists' hours were cut and they had to move to working remotely due to the pandemic.
The client* was looking for a reliable partner that was able to position them as a leader in the Content Management Solution space - managing their PR strategy and tactics across DACH, the US and the UK.
We became an extension of the team and worked together almost 10 years. During which we achieved 100+ pieces of coverage per year, supported a multitude of events, consulted on changes in messaging, communicated new product launches etc.
* Lead Agency: Age of Peers
The client* appointed two new senior execs that needed face to face introductions to the German media and wanted to break out into the Swiss and Channel media.
In just 4 months, we arranged 11 press briefings during 3 days of press visits and 1 conference. This resulted in 15 pieces of high-quality coverage, 2 feature opportunities and on point messaging for the client’s corporate message.
*Lead Agency: Age of Peers
As a new to market digital media analysis firm from the UK, the client* wanted to raise their profile from Zero to renowned global analyst firm. We were tasked with pitching their story to the U.S. media.
Since their start in 2015 we have helped the client to regularly get press mentions in national media such as the Wall Street Journal, Forbes, The Hollywood Reporter, Variety, Deadline, and Business Insider, as well as all relevant trade and industry titles.
* Lead Agency: Greenfields Communications
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